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© 2025
Switch intuition to data-driven decisions
UX Research: Competitor Analysis
Confident product decisions start with strategic research.
Trusted by leading brands with UX Research and competitor analysis
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Overview
Too many teams rush to market without proper competitor research and end up with rework, missed goals, and products that fall flat.
Competitor analysis helps understand your market, benchmark against competitors, and uncover opportunities for differentiation. We analyse competitor products, user flows, features, and experiences to highlight gaps, UX best practices, and areas where your product can stand out.
Benefits:
- Spot competitor strengths and weaknesses
- Identify features and flows that drive engagement
- Benchmark against industry standards
- Guide prioritisation with actionable insights
- Uncover opportunities for innovation
- Reduce risk and costs with clarity
Why invest in a competitor analysis?
Clarity for better decisions
Research gives your team evidence, not assumptions. Every recommendation is rooted in real user behaviour and industry benchmarks.
Identify opportunities to stand out
Focus on doing the right things that will make the biggest impact, so you are building smarter, not just more.
Increase your ROI across teams
Competitor research ensures your teams prioritise what drives results, saving money and time.
Strengthen product-market fit
Whether you're launching, scaling, or rethinking your product, competitor research helps you align with what users actually need and value.
Competitor research means better business outcomes
Competitor research enhances your product, which in turn impacts your bottom line. Smart product decisions start with good data. That’s what we deliver.
50%
50% of rework can be avoided when teams invest in early research (Entropik, 2024).
70%
of product failures are due to poor user understanding (User Guiding, 2025).
2.7x
When companies know their market, they are 2.7x more likely to see success (Maze, 2024).
Overview
Turn research into a growth engine
Competitor research is all about driving growth. We help teams make better product decisions, reduce wasted effort, and improve customer retention.
Our Competitor Analysis process includes:
- Understand the product and business goals
- Competitor research
- Review UX & UI patterns
- Identify friction points and quick wins
- Map findings to business impact
Digital products we’ve helped bring to launch
These red flags are signs that your product experience needs a second look.
E-Commerce
Pick n Pay asap!
insurance
Blink By Miway
Frequently asked questions
Got questions? We have you covered, if you have more please feel free to reach out.
What is UX research and competitor analysis?
UX research and competitor analysis is the process of understanding your users’ needs, behaviors, and pain points, while also evaluating how competing products perform in the same space. This helps teams make smarter product decisions based on real evidence, not assumptions. By analysing competitor features, user journeys, and market gaps, you can identify opportunities to stand out, set benchmarks, and build products that don’t just keep up with the industry, but lead it.
How long does a typical research project take?
Most research projects run between 2 and 4 weeks, depending on the scope and number of competitors.
How much does your UX research and competitor analysis service cost?
Our rates typically depend on the project complexity, timeline, deliverables, and the team involved. The best way to get an accurate estimate is to chat with us about your goals. Once we understand what you’re working on, we’ll can tailor a quote that fits.
Who needs a competitive analysis?
A UX research and competitor analysis report is deal for product owners, founders, and digital teams building or scaling a product in a competitive space.
Do you only look at direct competitors?
We look at both direct and indirect competitors. Often, your biggest opportunity lies in the blind spots others haven’t seen yet.
What will we receive at the end?
A clear, visual, prioritised report with insights, opportunities, and next steps your team can use immediately.
Can you help implement research findings?
Absolutely. We always start with UX research before diving into design. It helps us understand what real users need, so we can create experiences that are intuitive, effective, and grounded in evidence.
Start your UX and competitor analysis today
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