Pick n Pay asap!

The ultimate shopping experience

Just *tap *tap asap!

A smartphone displays the home screen of Pick n Pay asap!, featuring an estimated delivery time, a location selector set to a Piketberg Street address, a search bar, a Father's Day promotion, and icons for shopping categories.

Overview

Pick n Pay asap!, a modern-age shopping app, has transformed the retail landscape. Established and powered by trusted retailer Pick n Pay, this innovative platform brings a unified grocery shopping and utility payment experience to life. We designed a seamless integration of convenience and loyalty into one delightful journey.

services

UX Design
UI Design
Industry Research
User Flow Mapping
Art Direction
User Testing
Illustration

output

Mobile App
Scalable Design Systems
System Emails

Launched in March 2025

iOS Android

A reimagined app experience

Gone are the days of toggling between multiple platforms. With Pick n Pay asap!, customers can explore, shop, pay bills, earn points, and check out their groceries in one simple transaction. Think of it as your favourite store distilled into an app that’s as efficient as it is delightful.

Our task was ambitious: merge grocery shopping with Smart Shopper in a single app without overwhelming the user. Our solution was to craft a dynamic yet intuitive interface where all functionalities could co-exist effortlessly. We leveraged user behaviour analysis and iterative prototyping to ensure the transitions between browsing, buying, and managing your Smart Shopper were as smooth as a swipe.

A smartphone screen displaying the 'Services' section of the Pick n Pay asap! app. The menu lists options to buy 'Airtime', 'Data', and pay 'Bills', with decorative icons for bills and data floating alongside the phone.

A lifestyle photo showing a person's hands holding a smartphone at a table. On the screen, the PnP asap! app displays the order tracking status as 'Pick 'n Packing your order', with a progress bar and order details visible.

Crafting experiences that matter

Our mantra? Be brutally efficient and delightfully unique. Whether it’s the user-friendly and speedy checkout process or the guiding colourful illustrations, every design detail was meticulously crafted to ensure Pick n Pay asap! is competitive, meeting both local and global standards.

The app’s visual language was refreshed and modernised, delivering a scalable design system that resonates with Pick n Pay’s iconic aesthetic. From in-app icons and promotional banners to order tracking, every visual element reflects the brand’s reliability and charm.

Pick n Pay asap! is reshaping how customers interact with one of South Africa’s leading retailers. With its seamless shopping journey, modern interface, integrated rewards system, and a reimagined brand presence, the app redefines convenience and elevates the digital shopping experience.

Unique illustrations
that guide the journey.

Two mockups from the PnP asap! app. The left screen, titled 'Deals', shows a promotion for sweet treats and personalized offers. The right screen, titled 'Deli & party', features a lunch promotion and sub-categories for items like party snacks and cold meats.

A smartphone screen from PnP asap! that displays product listings for tomatoes and bananas with special prices. Below, a 'Shop by preference' section features prominent filter buttons for 'Dairy Free', 'Vegetarian', 'Vegan', and 'Gluten Free'. The screen also includes a 'No power no problem' promotional section.

Promotions that pop,
without shouting.

A person holding a phone displaying a 'Buy any 4 for R229.99' wine promotion.

A product detail screen for Lay's potato chips, showing the price of R24.99 and a 'Buy any 2 for R37.00' deal.

A screen showing the 'Fresh fruit & vegetables' deals, with a list of products like tomatoes, potatoes, and cabbage that extends horizontally out from the phone. Each item displays a special offer, and a 'Winter warmers' category is also visible below.

A seamless journey,
built for convenience.

A collage of overlapping smartphone screens from the app, illustrating the complete user journey. Visible screens include the deals page, a shopping cart with a list of items, product pages, dietary filters, and order status updates like 'Processing your order'.

A collage showcasing the app's detailed checkout flow. The screens show various steps including selecting a delivery time, setting a custom driver tip, confirming the delivery address, and handling notifications like 'Your cart has changed'. A full checkout summary is also visible.

Designed so customers
never have to wonder.

“Working with Isoflow is a fantastic experience. They always provide high-quality work and consistently surpass my expectations with their innovative solutions and dedication. Their ability to deliver beautiful UX/UI that is also technically achievable has substantially improved our time-to-market and ability to ship a world-class app!”