Radically simplifying
retirement planning
A mobile-first experience
With the aim of designing a platform that is easily accessible and convenient for all audiences, 10X opted for a mobile-first web app. Simplifying the broad set of existing features for mobile demanded a lot of streamlining, restructuring and creative thinking in an extensive wireframe phase. The challenge of combining new and old functionality, and presenting important content in a way that’s easy to understand, required close team collaboration.
Designing for scale
We evolved 10X’s design guidelines, making space for their new illustration style while maintaining a close link with their existing digital platforms. We followed a styleguide approach to ensure consistency and increased efficiency for both the design and front-end development roll-out of 100+ screens.
Beautifully crafted animations
In order to create a fun, memorable and interactive retirement planning experience that would increase engagement, we wanted to move away from traditional static graphs. We solved this challenge by using encouraging animations. When the animation we required proved too complex to code, we partnered with the talented team at Bewilder.tv to create videos instead.
Declan Hollywood
CEO - 10x Investments