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Experts in retail and hospitality technology.

Experts in retail and hospitality technology.

Client
Amicis
Industry
????
Year
2018 — Present
Services
Branding, User Experience, Website Design, Webflow Development
Platforms
Credits
Launch

10X is a Cape Town based investment company working hard to disrupt the retirement industry through the simplicity of their products and a direct, digital distribution approach.

Designing the UI.

We had the pleasure of evolving the existing African Rainbow Capital brand style, to create a unique and relatable digital CI. With the use of vibrant colours, we created a friendly, yet trustworthy approach that breaks away form the traditinally corporate and somewhat “intimidating” industry tone.

Beautifully
crafted
animations

In order to create a fun, memorable and interactive retirement planning experience that would increase engagement, we wanted to move away from traditional static graphs. We decided to solve this challenge by using encouraging animations. So we partnered with the incredibly talented team at Bewilder tv to combine our ideas for the functionality with their creativity.

Marketing Website

Just another time we're caught inside. Every open eye. Holding on tightly to the sides. Never quite learning why. You'll meet me, you'll meet me. You'll meet me halfway. Whenever I feel it coming on.

Branding that makes a difference

After several iterations, we decided on a logo typeface that felt in line with the ideals of simplicity, modernity and approachability that we had in mind when crafting the app’s branding.

Happy client